Since the development of technology, one of the main things that changes was the books. Instead of buying regular books, more and more people buy e-books, which they can read on their e-reader. This year, the booksellers were expecting to have modest sales, but it seems that things were different.
In the initial weeks of Christmas shopping, the book business had an impressive boom, and many bookstores managed to make a very substantial profit. It seems that people were more willing to purchase books now, than they were last year. According to Barnes & Noble, the largest bookstore chain in the United States of America, the sale of books grew with 10.9 percent in comparison to the Thanksgiving weekend. The American Booksellers Association stated that in comparison to the Thanksgiving weekend, its members saw a sales increase of 16 percent.
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Book Sales On The Rise (Source: therumpus.net)
It seems that the sale of adult trade books has increased as well. In comparison to the same period last year, these books were sold with 30 percent more. Booksellers stated that last year, it was quite depressive because it was the period when the popularity of the e-readers started to grow. People were more interested in buying e-books instead of regular books, but it seems that things have changed. Now, people are once again willing to buy books, especially during this period, because they want to offer them as gifts. The booksellers are also surprised by the fact that so many adult books are being sold, especially in these times.
At Next Chapter Bookshop in Mequon, Wis., sales are up 15 percent. It seems that the trend is all over the country. The owner of this book shop, Lanora Hurley, stated that one of the main reasons why the book sales increased, was because the Borders stores were closed down, and they were one of the main competitors. However, she stated that she is afraid that the boom will not last, and that in January, the sales will continue to drop once again. She stated that it is very likely that during Christmas people will receive an e-reader, and they will purchase e-books.
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Book Sales On The Rise (Source: horizonbook.com)
This is very likely to happen, according to the analysts, who have predicted huge sales for the new tablets and e-readers from Amazon and Barnes & Noble. As a result, the sales of regular books might be reduced in January. It will be interesting to see how things will evolve.
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